Monday, June 11, 2012

Four new Changes in Facebook This Week

1.     You are now able to Schedule POSTS in FB

2.     Post Feed Back/Stats visible at bottom of posts
Percentage view

Organic or Viral

  1. New Objectives option in FB Ads
Facebook’s explanation of the new “Objectives “ in Ad’s”
What’s changed with how I create Facebook ads and sponsored stories?

When you create an ad or sponsored story, instead of choosing a particular Facebook advertising program, all you’ll need to do to get started is answer a few questions about what you want to promote and your objectives.

If you are promoting a Page, app, or event you can enter its name in the field marked Destination at the top of the ad create flow. Once you’ve selected your destination, you’ll then see other options about what you want to promote, and what you want people to see when they view your ad or sponsored story.

Towards the bottom of the ad create flow, right above the pricing section, you’ll see a new section called Objective. This is where you can set your goal for your ad or sponsored story:
·         If you are advertising promoting a Page, you can decide to show your ad or sponsored story to people who are more likely to like your Page, or to people who are more likely to click on your ad or sponsored story.
·         If you are promoting an app, you can decide to show your ad or sponsored story to people who are more likely to install your app or click on your ad or sponsored story.
·         If you are promoting an external URL, your objective will automatically be to get clicks on your ad.

Facebook will automatically show your ad or sponsored story to the people who are most likely to take the action you selected.

  1. Promote option on Posts ( although I don’t see it on mine yet)
There is also a new “Promote” option to be able to promote a single post for $5, $10. $15, or $20 although not everyone is seeing this yet and no pictures of this because I am one of those that is not seeing it.
Not sure it is really worth if anyway from what I am hearing

Friday, June 1, 2012

Google Places - Google+ Local

Google Places has now been merged with a new option in Google+ called Google+ Local

In typical Google fashion they didn’t notify anyone and they just did it and merged all the data from your Google Places listing into the new Google+ Local.  (Well almost all of it)

Here is a list of the changes:

  • You now need a Google+ account to add reviews
  • Business owners will have to (at least at this time) reclaim their page
  • Reviews that were posted earlier will have “A Google User” listed until the user who posted the review, changes their privacy settings in Google+
  • Zagat reviews will be incorporated into reviews when available (Google now owns Zagat)
  • Use will be on a 4 point system:
    • 3 Excellent 
    • 2 Very Good 
    • 1 Good 
    • 0 Poor to Fair
  • The new ratings will be multiplied by 10 to more closely match the Zagat reviews
  • You can make reservations using OpenTable right from Google+ Local
  • You will be able to add photos of a place to share with other users in a public folder
  • Local Searches will be affected by your reviews, check-Ins, and your friends in Google+ (Yes Big-Brother Google is watching what you do!)
  • Top reviews will also affect your search results

All of this is in a new format that is reminiscent of Facebook Fan Pages  (in a mirror image).  Google also states that more changes will be forthcoming so hold on to your hats for the next couple of weeks, it’s going to be a bumpy ride.

Here are some examples of early adopters of the new Google+ Local format: