Friday, June 1, 2012

Google Places - Google+ Local


Google Places has now been merged with a new option in Google+ called Google+ Local

In typical Google fashion they didn’t notify anyone and they just did it and merged all the data from your Google Places listing into the new Google+ Local.  (Well almost all of it)

Here is a list of the changes:

  • You now need a Google+ account to add reviews
  • Business owners will have to (at least at this time) reclaim their page
  • Reviews that were posted earlier will have “A Google User” listed until the user who posted the review, changes their privacy settings in Google+
  • Zagat reviews will be incorporated into reviews when available (Google now owns Zagat)
  • Use will be on a 4 point system:
    • 3 Excellent 
    • 2 Very Good 
    • 1 Good 
    • 0 Poor to Fair
  • The new ratings will be multiplied by 10 to more closely match the Zagat reviews
  • You can make reservations using OpenTable right from Google+ Local
  • You will be able to add photos of a place to share with other users in a public folder
  • Local Searches will be affected by your reviews, check-Ins, and your friends in Google+ (Yes Big-Brother Google is watching what you do!)
  • Top reviews will also affect your search results


All of this is in a new format that is reminiscent of Facebook Fan Pages  (in a mirror image).  Google also states that more changes will be forthcoming so hold on to your hats for the next couple of weeks, it’s going to be a bumpy ride.

Here are some examples of early adopters of the new Google+ Local format:

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